case studies
Multichannel Retail
See how multichannel retailers are using 10CMS to deliver powerful promotional content that delivers measurable returns whilst cutting content management costs.
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Halfords Case Study
Jon Asbury, Channel Development Manager at Halfords
"We chose 10CMS because the platform offered a unique and innovative solution that enables the Halfords eCommerce team to manage promotional content more effectively on key landing pages. We have been very happy with the results since implementation and the solution has certainly delivered on its promise. We can see exciting future developments in mobile commerce, a key area of our business."
Multichannel retailer, Halfords, uses the 10CMS eCommerce Content Management platform to make more effective use of key promotional areas across key landing pages. Very rich, interactive 10CMS content modules have replaced static promotional content to transform click through and conversion rates.
Halfords’ 10CMS solution uses closely tailored templates to ensure that images, text and call to action elements with data driven merchandising feeds can be combined to create new promotional content modules in minutes and without technical intervention. As a result, Halfords category managers now have complete control over online promotions, refreshing and updating 10CMS content modules as often as they like and at very low cost.
On many of Halfords landing pages, click through rates on promotional areas now featuring 10CMS content modules have increased four fold.
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